Steam Locomotive Festival (2019-2022)
Description
Steam Locomotive Festival – Comprehensive IT and Marketing Solution
From 2019 to 2022, I served as the key IT and marketing partner for the Steam Locomotive Festival, an annual event celebrating railway history in the Czech Republic. My role encompassed a wide range of responsibilities that evolved and expanded with each festival edition.
Key project aspects:
- Website Development and Management:
- Created a responsive festival website in 2019
- Continuously developed and updated the site until 2022
- Implemented an online ticketing and visitor registration system
- Graphic Design and Print Production:
- Designed and produced posters, flyers, and invitations
- Created a cohesive visual identity for the festival
- Designed informational materials and maps for visitors
- Merchandising:
- Designed and implemented festival merchandise including t-shirts, badges, and balloons
- Coordinated production and distribution of promotional items
- Social Media Management:
- Created and scheduled content for social platforms
- Engaged with fans and responded to inquiries
- Analyzed post reach and engagement
- B2B Marketing:
- Developed presentation materials for potential sponsors and partners
- Designed and produced specialized publications for client outreach
- Technical Support During the Event:
- Ensured smooth operation of online registrations and ticket sales
- Resolved technical issues in real-time during the festival
This project demonstrates my capabilities in comprehensive management of IT and marketing aspects for a large-scale event. It required flexibility, creativity, and the ability to communicate effectively with various stakeholders – from festival visitors to potential sponsors. My role evolved with the growing needs of the festival, showcasing my adaptability and ability to grow with the project.
The Steam Locomotive Festival project highlights my diverse skill set, from web development and graphic design to marketing and technical support, underlining my ability to handle complex, multifaceted projects in the events industry.
Client
Steam Story Agency, s.r.o.